Inside Cortex · All tiers
Every message. Every customer. One place.
The Pulse brings every customer message into one inbox. SMS, email, Facebook, Instagram, phone calls. While you are on the tools, the messages keep coming. The Pulse makes sure not one of them disappears.
The problem
Your customers aren't just calling. They're messaging you everywhere. And most of it is going unanswered.
Someone sees your Facebook post at smoko and sends a DM asking for a price. Someone finds you on Google and fills in the contact form. Someone gets your number from a mate and sends a text. Someone spots you on Instagram and slides into your DMs. Someone emails the address on your website.
That is five different places to check. Five different apps. Five different sets of notifications. And all of it while you are on a job site, answering questions, running a crew, and trying to get the work done.
The Facebook DM sits in a hidden message request folder you did not know existed. The Instagram DM gets buried in an app you checked three days ago. The email lands at 6pm and you forget about it by morning. None of these people called back. They moved on to the next tradie on the list.
That is The Pulse's job: to make sure that never happens again.What The Pulse does
One inbox. Every channel. Full customer history behind every message.
The Pulse is the operational heartbeat of Cortex. It is where every customer conversation lives and where every customer record sits behind it. Two layers, one screen.
Every channel in one inbox
SMS, email, Facebook Messenger, Instagram DMs, and calls made through The Line all land in The Pulse. One place. One set of notifications. You reply from The Pulse and the customer receives the reply on whichever channel they used. No app switching. No missing a message because it went to the wrong inbox.
Full customer record behind every conversation
Every message thread in The Pulse is attached to a customer record. Behind each conversation you can see who they are, what work has been done for them before, any quotes sent, notes from site visits, and every previous message across every channel. You never have to ask a repeat customer to remind you who they are.
Shared across your whole business
The Pulse is a shared inbox. You see it on your phone on site. Your office sees it on the dashboard. Same conversations, same records, same moment. If your office replies to a Facebook message while you are on a roof, you can see it. No doubled-up replies. No customer getting two different answers.
New contacts created automatically
When someone messages for the first time, The Pulse creates a customer record automatically. Name, number, channel, and the conversation, all captured without anyone having to enter it manually. By the time you reply, the record already exists.
Same Wednesday. Two very different businesses.
Without The Pulse. And with it.
Without The Pulse
- DM on Facebook at 10am. You are on a job.
- Instagram DM asking for a quote. Buried in an app you opened three days ago.
- Email from Tuesday still unread. It was a $3,500 switchboard job.
- Three enquiries. Zero replies. All three booked someone else.
With The Pulse
- DM, text, email, all land in The Pulse. One notification.
- Your office sees them in real time and replies to the urgent ones.
- By 3pm, two of the three enquiries are in The Diary with scope confirmed.
- The $3,500 job is booked before anyone else even saw the message.
Included in every Cortex tier. Set up in 14 days. Done for you.
Get The Pulse in your business →The maths
What are missed messages costing you?
78% of customers hire the first business to respond. Every message you miss is a job going to whoever replied first. Enter your numbers.
Industry average: 4 per week
Avg job: $768 (ServiceSeeking 2026)
Industry average: 30% (MethodisAI 2026)
Missed messages are costing you
$47,923
per year in unconverted enquiries.
That is $3,994 per month walking out the door while you are on the tools.
Working: missed calls per week × 52 weeks × average job value × win rate. Conservative estimate. Sources: ServiceSeeking 2026, TradieScaler 2026, MethodisAI 2026.
Get The Pulse capturing every enquiry →Part of the system
The Pulse is where Cortex comes alive.
Every tool in Cortex feeds into The Pulse. When Tilly answers a call, the call log lands in The Pulse. When The Door captures an enquiry form, the conversation appears in The Pulse. When Reflex sends a missed call text back, that SMS thread is in The Pulse.
From The Pulse, the conversation moves forward. An enquiry gets a quote. A quote becomes a booking in The Diary. A booking becomes a job. A completed job triggers a review request through Halo. The Pulse is not just where messages land. It is where the business happens.
Cortex is built on infrastructure ranked in the global Top 100 by G2, named Best Enterprise CRM Solution at the 2025 MarTech Breakthrough Awards, and recognised by Deloitte as one of the fastest-growing technology companies in North America. The Pulse runs on that same foundation, the same platform used by over 60,000 businesses worldwide to manage customer conversations at scale.
Why I chose this platform →The Pulse is included in every Cortex tier. Starter, Growth, and Elite. Set up in 14 days. Done for you.
See pricing and get started →Common questions
Questions about The Pulse
What channels does The Pulse bring together?
Does The Pulse include customer records or just messages?
Will I see Facebook and Instagram DMs in The Pulse?
Can my office and I see the same conversations at the same time?
What happens to The Pulse when an enquiry turns into a booked job?
Which Cortex tiers include The Pulse?
Right, here's the thing.
The enquiry you don't see is a job you don't win.
78% of customers hire the first business to respond. The Pulse makes sure every message lands somewhere you can actually see it.
See what missed messages are costing you