The operating system for trade businesses
This is what's running underneath.
Cortex is the AI system that answers the phone while you're on the tools, books jobs while you're driving between sites, and chases quotes while you're doing the actual work.
Up to ten components. One system. Set up for you in 14 days.
The problem
The phone rang while you were under a house. Again.
You didn't miss it on purpose. You were elbow deep in a job, doing what you're actually paid to do.
But the person on the other end didn't wait. They called the next tradie on Google, got an answer, and booked the job. That one call was probably worth $700 to $1,200. You'll never know.
This happens to Australian trade businesses every single day. Not because the tradie isn't good at their trade. Because nobody set up a system to catch what falls through the cracks.
What is Cortex
Not an app. Not an agency. A system.
Cortex is the digital operating system that runs the parts of your trade business you don't have time for.
It answers your phone when you can't. It texts back missed calls straight away, before they call someone else. It follows up your quote automatically after you've sent it from your job management software. It asks every happy customer for a Google review. It keeps every customer message, SMS, email, Facebook and Instagram, in one place so nothing falls through.
You do not log in and manage it. You do not watch tutorial videos. You do not touch the tech.
My AI Sidekick builds it, customises it for your trade and your suburb, and has it running in 14 days. Then it runs.
Ten components
All working while you work.
Each part of Cortex handles a different piece of the job. Together, they run the front end of your business.
Elite
Tilly
Tilly answers every call in your business name, handles the enquiry, and books the job while you're on the tools.
Learn more about Tilly →
All tiers
Reflex
Someone called and you couldn't answer. Reflex texts them back immediately so they know you're on it before they call your competitor.
Learn more about Reflex →
Growth + Elite
The Chase
Sent a quote and heard nothing? The Chase follows up for you automatically, at the right intervals, so you stop doing it at 10pm.
Learn more about The Chase →
All tiers
Halo
After every closed job, Halo sends your customer a review request. More five-star reviews. Less chasing. More trust online.
Learn more about Halo →
All tiers
The Door
The Door puts smart enquiry forms on your website. Every enquiry goes straight into your system. Nothing lost, nothing missed.
Learn more about The Door →
All tiers
The Pulse
SMS, email, Facebook Messenger, Instagram DMs, phone calls. The Pulse brings every customer conversation into one inbox.
Learn more about The Pulse →
All tiers
The Line
A proper business number that works from your mobile. Stop using your personal number for work calls. The Line is a transferable business asset.
Learn more about The Line →
Growth + Elite
The Diary
Customers book their own appointments online, 24 hours a day. The Diary sends them reminders so they actually show up.
Learn more about The Diary →
Elite
Beacon
Beacon handles your local SEO setup: suburb pages, Google Business Profile, and the signals that get your business showing up when someone nearby searches for your trade.
Learn more about Beacon →
Elite
Proof
Proof is your reporting dashboard. Calls answered, jobs booked, reviews earned, enquiries captured. The numbers that tell you the system is doing its job.
Learn more about Proof →Ready to see how it all fits together?
See the full offerPowered by Cortex
Seen "Powered by Cortex" on another business?
That means the trade business you just visited is running Cortex underneath. When Tilly answered their call, that was Cortex. When the booking went straight into their calendar, that was Cortex. When they sent a quote and it followed itself up, that was Cortex.
It runs quietly in the background. The tradie stays on the tools. The business keeps moving.
If you're running a trade business and you want the same system, you're in the right place.
Why My AI Sidekick
Built in Townsville. Built for tradies.
My AI Sidekick is 100% Australian owned and operated. We build Cortex from Townsville, Queensland. We understand trade businesses because we've lived in one.
We don't sell you software and leave you to figure it out. We set the whole thing up, customised for your trade, your suburb and the way your business actually runs. We're done in 14 days.
There are no lock-in contracts. No hidden costs. No tech knowledge required on your end. Just a system that runs, so you can get back to the job.
FAQ
The questions tradies actually ask.
What is Cortex?
What does "Powered by Cortex" mean?
How many components does Cortex have?
Do I have to set it up myself?
Will Cortex work for my trade?
How much does Cortex cost?
Can Cortex work alongside ServiceM8 or Tradify?
Is Cortex available outside Queensland?
Right, here's the thing.
Every missed call this week cost you somewhere between $700 and $1,200.
Run that over a year and you've got a number nobody wants to look at. Cortex fixes that. My AI Sidekick builds it for you. And right now, the first five tradie customers pay just a small setup contribution, saving up to $3,000 on the standard fee. When those five spots are gone, they're gone.
See the Founding Five offerNo tech knowledge required. Set up in 14 days. Built for Australian trade businesses.